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Fixed price, agreed up front Scarborough, ON. Serving the GTA

Your website is not old. It is losing you work.

A site built ten years ago does not just look dated. It loads slowly, breaks on a phone, gets skipped by Google, locks out customers who need a screen reader, and now makes Chrome put a warning in front of it. I rebuild sites like that into something fast, modern and accessible that actually brings the phone calls in.

Get a free check of my site See four live demos

The check is free and takes me about 20 minutes. You get a short, plain English list of what is wrong and what it would cost to fix. No obligation, and no sales call unless you ask for one.

How do you know your site is holding you back?

You do not need to be technical to spot it. Open your own site on your phone right now and look for these.

You have to pinch and zoom on your phone

The site was built for a desktop monitor and never adapted. Roughly half of your visitors are on a phone.

There is no padlock next to your address

The site still runs on plain http. From October 2026 Chrome warns people before it even loads.

It takes more than three seconds to appear

Every extra second sends more people back to the search results, and straight to a competitor.

Your menu or price list is a PDF

PDFs are painful on a phone, and Google reads them far less reliably than a real web page.

The only way to reach you is a phone number

No form, no booking, no email link. Every customer who will not phone is a customer you never hear from.

It still says 2014 in the footer

If the site looks abandoned, people assume the business might be too.

Two or more of these and the site is costing you more than a rebuild would. Send me your address and I will tell you which ones apply.

Before and after

Drag the handle. Same business, same content.

On the left, the kind of site I still find running Canadian businesses today. On the right, the same information, rebuilt. Nothing was added. It was reorganised, and made to work.

Before

After

Both sides are illustrations, not a real client. Click the handle and use the arrow keys if you prefer.

What a visitor sees first

Was A dense blue banner and the words "Welcome To Our Website".

Now One promise, one photo, and a button that books a free measure.

What it asks of them

Was Six menu items, a price list locked in a PDF, and "call for pricing".

Now A phone number they can tap, a form that takes 20 seconds, and real prices.

What Google sees

Was A layout built from tables, no mobile version, and nothing updated since 2011.

Now Clean structure, proper headings, and a page that loads in about a second.

The numbers

Five reasons an old site cannot compete any more

This is not opinion. Every figure below is public, current, and linked to its source so you can check it yourself.

Speed and performance

+32%

more people leave when a page takes 3 seconds instead of 1

Slow is the most expensive thing on your site.

Google measured it: as load time goes from one second to three, the chance a visitor bounces rises by about a third. Old sites are slow for boring reasons, uncompressed images, ancient scripts, shared hosting, and every one of them is fixable. A rebuilt site should show its main content in under 2.5 seconds, respond to a tap in under 200 milliseconds, and not jump around while it loads. Those three numbers are Google's Core Web Vitals, and they feed into search ranking.

  • Images sized and compressed properly
  • No unused code shipped to the browser
  • Hosting and caching set up for real traffic

Source: Google, mobile page speed benchmarks, web.dev, Core Web Vitals

Mobile and user experience

~50%

of all web traffic worldwide is a phone

Half your visitors are holding a phone. Most old sites were never built for one.

Statcounter has mobile at 49.4% of worldwide traffic and desktop at 49.1%, with tablets making up the rest. For a local trade or a restaurant the phone share is usually much higher, because people search on the move. If your site needs pinching and zooming, or your phone number is not tappable, or your form is impossible to fill with a thumb, you are not losing a ranking. You are losing the customer at the exact moment they were ready to call.

  • Designed for the phone first, then the desktop
  • Tap targets, readable text, no horizontal scrolling
  • One thumb from landing to phone call

Source: Statcounter, platform market share, August 2026

Search and SEO

Mobile

is the version of your site Google actually indexes

Google reads the phone version of your site. That is the only version that counts.

Google crawls and indexes with its smartphone crawler. If your site is cramped, broken or missing content on a phone, that is the site Google ranks, no matter how good the desktop version looks. On top of that, speed and page experience feed into ranking, and so does structure: proper page titles, headings, descriptions, structured data, a sitemap and clean addresses. Old sites usually fail all of it at once, which is why they quietly slide off page one.

  • Titles, descriptions and headings written per page
  • Structured data so Google shows hours, reviews and prices
  • Sitemap, clean addresses and redirects from every old page

Source: Google Search Central, mobile-first indexing

Accessibility

95.9%

of the top million home pages fail basic accessibility checks

One in five Canadians has a disability. Most sites lock them out by accident.

WebAIM tests the top million home pages every year. In 2026, 95.9% had detectable failures against the web accessibility standard, averaging 56 errors per page, and the number got worse, not better. The usual culprits are dull: text too faint to read, images with no description, form fields with no label, buttons with no name. In Ontario this is also the law. Under the AODA, private organisations with 50 or more employees have had to meet WCAG 2.0 Level AA on their public web content since January 2021. I work on accessibility tooling professionally, so this is not an afterthought on my projects.

  • Real colour contrast, not decorative grey on white
  • Works with a keyboard and with a screen reader
  • Built to WCAG 2.2 AA patterns from the first line

Source: The WebAIM Million, 2026, Ontario, how to make websites accessible

Security and trust

Oct 2026

Chrome starts warning before it loads a plain http site

From next month, an old site can get a warning screen in front of it.

Google has confirmed that Chrome 154, releasing in October 2026, turns on Always Use Secure Connections by default. Chrome tries https first, and shows the visitor a warning before loading a public site that does not support it. That is on top of the padlock most people already look for. Old sites also tend to run abandoned plugins and unpatched software, which is how small business sites end up quietly serving spam or getting flagged by Google. A rebuild ends all of it: a valid certificate, current software, and nothing loading over an insecure connection.

  • https everywhere, with the certificate renewed automatically
  • Current, supported software instead of abandoned plugins
  • Forms protected from spam and abuse

Source: Google, HTTPS by default in Chrome

See it working

Four live demo sites you can actually use.

Not screenshots. Open one on your phone, book a table, request a quote, step through the booking. Everything works. The businesses are invented so nothing here belongs to anyone else.

Renovation contractor Northline Renovations Quote request in one screen, before and after slider. Open demo Restaurant Maple & Rye Readable menu, no PDF, table booking in three taps. Open demo Dental clinic Brightwater Dental Online appointment booking, direct billing answers up front. Open demo Law firm Kestrel Law Practice areas that rank, consultation request form. Open demo
All four demos

What it costs

One fixed price, agreed before I start.

No hourly meter, and nothing added at the end. Tell me what the site needs to do and you will have the number in writing within two days, free and with no obligation.

Every project includes all of this

At every size, on every budget. None of it is an upsell.

  • A design made for your business, not a template with your logo dropped in
  • Built mobile first, checked on real phones
  • Your existing text and images moved across and tidied up
  • Page titles, descriptions and structured data for Google
  • A contact form that reaches your inbox and your phone
  • https, a valid certificate and automatic renewal
  • Accessibility built to WCAG 2.2 AA patterns
  • Redirects from every old address so you keep your ranking
  • Google Analytics or a privacy friendly alternative
  • A recorded walkthrough so you can edit it yourself
  • Two rounds of changes after you see the first build
  • 30 days of fixes after launch, at no charge
Get my free site check

Half up front, half on launch. No subscription, no lock in.

What moves the price up

  • Online booking or scheduling
  • Taking payment or selling online
  • More than about eight pages
  • A custom tool, calculator or quote engine
  • Moving a large site off an old system
  • Writing your content from scratch

You see the number before anything starts, and it does not move unless you change what you asked for.

What you never pay me for

  • Owning your own domain
  • Getting your files and logins back
  • Editing your own text and photos
  • A licence to keep using your site

How it works

Live in two to four weeks.

You need to be involved twice: once at the start to tell me about the business, and once in the middle to look at the design. The rest is my problem.

Start with the free check
  1. 1

    Free site check

    Day one

    You send me your web address. I go through it properly and send back a short list: what is slow, what breaks on a phone, what Google cannot read, what is inaccessible, and what it would cost to fix. Free, and yours to keep even if you never hire me.

  2. 2

    A fixed quote

    Within two days

    We talk for 20 minutes about what the site actually needs to do, get you more calls, more bookings, fewer time wasting questions. Then you get one price and a start date, in writing.

  3. 3

    Design first

    Week one

    I design the real pages with your real content, not a grey wireframe. You see it in your browser on your own phone, and we change whatever you want before a single feature gets built.

  4. 4

    Build and check

    Weeks two and three

    I build it, move your content across, set up the forms, and test it on real phones, with a keyboard, and with a screen reader. You get a link to poke at the whole way through.

  5. 5

    Launch and hand over

    Week three or four

    I switch it over out of hours, point every old address at its new home, submit the sitemap to Google, and hand you every login. Then a recorded walkthrough, and 30 days of free fixes.

Who builds it

One person, start to finish.

You are not handed from a salesperson to a designer to an offshore developer. The person you talk to is the person who designs it, builds it and launches it.

See my work More about me

Full cycle developer

Planning, UI and UX design in Figma, backend, frontend and testing. Most of it through my company, NSquared.

Accessibility is my day job

I build tooling that tests websites for accessibility problems. Your site gets that standard by default, not as a paid extra.

Based in Scarborough

GTA based, in your timezone, and happy to meet in person. You are not emailing an agency inbox in another country.

Fixed prices, plain language

No retainers you cannot cancel, no jargon, and no pretending a five page site is a six month project.

The questions everyone asks

Will I lose my Google ranking?

Not if the rebuild is done properly. Every existing address gets a permanent redirect to its new home, page titles and text carry over, and the site keeps the same domain. In practice rankings usually improve, because the new site is faster and works on a phone, and both of those feed into how Google ranks you.

What does it cost?

Every project is one fixed price, agreed in writing before I start. No hourly meter, and nothing added at the end. What it comes to depends on how many pages you need and whether you want extras like online booking or payment. Tell me what the site has to do and you will have the number within two days, free and with no obligation.

Do I own the site when it is finished?

Yes, completely. The domain stays in your name, the code and content are yours, and I hand over every login. There is no licence fee and no monthly charge to keep the site you paid for. If you ever want to move to someone else, nothing stops you.

Can I update it myself afterwards?

Yes. I set it up so the parts you will actually want to change, text, photos, prices, hours, staff, are editable without touching code, and I show you how in a short recorded walkthrough you can keep.

What happens to my email addresses?

Nothing. Email and website are separate services even though they share a domain name. Your existing email keeps working through the rebuild and the switch over. If your email is currently tangled up with old hosting, I move it first and confirm it works before anything else changes.

How long does it take?

Most small business sites go live in two to four weeks from the day I have your content. The slow part is almost never the building, it is waiting on text and photos, so I give you a simple list up front of exactly what I need from you.

My site is on WordPress, Wix or Squarespace. Can you still help?

Yes. I work with WordPress every week, and I can either rebuild inside it or move you off it, whichever actually suits you. The same applies to Wix, Squarespace, GoDaddy builders and hand coded sites from 2009. I will tell you honestly which option is cheaper for you.

Do you write the content and take the photos?

I write and restructure the words as part of the project, because most old sites say the wrong things in the wrong order. Photography is separate. If you have no usable photos I will tell you and either point you at a local photographer or design around it.

What if I just need a few fixes, not a whole new site?

Then say so and I will tell you that. Sometimes the honest answer is that your site is fine and needs a speed pass, a mobile fix and a padlock. That is a much smaller job and I am happy to do it.

Free site check

Send me your web address. I will tell you what is wrong with it.

No charge, no obligation, and no sales call unless you ask for one. You get a short note back, in plain English, covering five things:

  1. 1 How fast it actually loads, and what is slowing it down
  2. 2 What it looks like and what breaks on a real phone
  3. 3 What Google can and cannot read on it
  4. 4 Which visitors it currently locks out, and why
  5. 5 Whether it is secure, and what a rebuild would cost

Prefer to talk first? Call or message me and we can go through it together. I am in Scarborough and I work with businesses across the GTA.

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